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OOH

OOH is an expression of pleasure, surprise, or impressed reaction

What OOH does

OOH is the word of noticing — seeing something beautiful, tasting something good, hearing something surprising. It is appreciation in one syllable.

OOH as literary candidate

OOH moves through multiple emotional registers depending on context: the OOH of appreciation ('ooh, nice'), the OOH of sympathy ('ooh, that hurts'), the OOH of intrigue ('ooh, interesting'). Its range is remarkable for three letters.

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